vertical video content creation 2023

THE RISE OF VERTICAL VIDEO: How Brands Can Capitalize on the Trend to Reach and Engage Audiences

What’s a vertical video?

The rise of mobile technology and social media platforms has led to a shift in the way we consume and create video content. With the majority of video views now happening on mobile devices, vertical video has become increasingly important in reaching and engaging audiences. 

Videos that are shot in a portrait orientation, are a natural fit for mobile devices, as they eliminate the need for viewers to rotate their screens to watch the content. Using this format can be a great way to tell a more intimate and personal story about your brand.

Create ✍️ vertical ✍️ videos ✍️

TikTok, in particular, has been a major driver of the vertical video trend, and as a result, other platforms have had to add this feature to their platform in order to stay relevant and competitive.

Now we are witnessing a rare time in the history of modern online content where all the most popular social media platforms have integrated vertical video content, including TikTok (obviously – the fire starter in this case), Instagram (Reels), YouTube (Shorts), Facebook, and now even Twitter and Reddit!

Are you taking advantage of these platforms to reach and engage with new audiences? You better, cause right now you have a unique opportunity to go viral on so many platforms by creating just a single piece of content. Exciting, isn’t it? Now is the time to explore how your brand can connect with different audiences in a meaningful way!

The future is now

In conclusion, as mobile continues to be the dominant way people consume video content, vertical video has become an essential aspect of creating and distributing video content. But are you taking the necessary steps to make your vertical videos capture the attention of your target audience?

Brands and creators that take advantage of this trend will be better positioned to reach and engage with audiences. However, to be on top of the online content game, it is important to either research and experiment oneself or hire professionals to ensure that your content is up-to-date with the latest trends and best practices, making it more likely to be seen and engaged with by your target audience. 

Still here? Time to create!

10 Fresh and Creative Ideas for Crafting Engaging Vertical Videos

  1. Create behind-the-scenes footage of your brand or product. This type of content is perfect for vertical video, as it allows viewers to get a glimpse of what goes into making your product or service.

  1. Use customer testimonials. Ask satisfied customers to film a short video in portrait orientation, talking about their experience with your brand.

  1. Create a tutorial or how-to video. Many people prefer to watch videos in portrait orientation, so why not create a tutorial or how-to video that demonstrates how to use your product or service?

  1. Use animation. Animated videos are a great way to capture attention, and they can be created in a vertical format, making them perfect for mobile devices.

  1. Create a live-action video. Live-action videos are a great way to showcase your brand, and they can be created in a vertical format, making them perfect for mobile devices.

  1. Use Instagram or TikTok filters to enhance your videos. These filters can add a fun and unique touch to your videos, making them more engaging for viewers.

  1. Create a Q&A video. Use the vertical format to create a Q&A video where you answer frequently asked questions about your brand or product.

  1. Film product demonstrations. Use the vertical format to film product demonstrations that showcase the key features and benefits of your product.

  1. Use storytelling. Vertical videos are perfect for storytelling. Use them to create a compelling story that illustrates the value of your brand or product.

  1. Create an event recap. Use the vertical format to create a recap video of your brand’s recent event, showcasing the highlights and key takeaways for your audience.

“The best way to predict the future is to create it”

Abraham Lincoln

And last but not least – a short checklist for your next vertical video:

1️⃣ Optimize the video for mobile viewing: Since vertical videos are primarily viewed on mobile devices, it’s important to ensure that the video is optimized for this format. This includes adjusting the aspect ratio, resolution, and size of the video to fit the vertical format.

2️⃣ Use captions and subtitles: Mobile users often watch videos with the sound turned off, so including captions and subtitles can help ensure that viewers understand the message of the video even if they can’t hear it.

3️⃣ Use storytelling techniques: A well-crafted story can help keep viewers engaged and invested in the video. Use a clear and concise narrative to convey the message of the video.

4️⃣ Keep the video short and to the point: Attention spans are short, so it’s important to keep the video as short as possible while still conveying the message. Aim for a video length of around 15-30 seconds.

5️⃣ Use engaging visuals: Use high-quality, visually interesting footage to capture the viewer’s attention and keep them engaged. This can include using dynamic camera movements, interesting locations, and eye-catching graphics.

Let’s do this! 💪 🚀 🎡

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