I worked as a content creator and a creative producer in marketing in 2022. It shows… (no movies, mainly short form social media content, vertical video and focus on selling products & services – we all 🖤 sales!)
I was given a huge opportunity with a hell lot of responsibility to take over the creative concepting & content creation of one of the biggest projects I’ve ever done…
Concept development to communicate the goals and visions of the rebranding of vitaclub, the most established fitness company in Salzburg with a history of 35 years. We created a 3-phase concept of visual communication on various platforms to create as smooth transition to the new brand world as possible, including both the community members and the members of the company in the process of 6 months of rebranding.
The concept for the summer campaign emphasizes the importance of fitness in order to enjoy the summer to the fullest. I visualized this through a gym image on Instagram, resolved with dynamic camera animation, showing the situation you want to be fit for.
I was responsible for the entire creative process of the campaign, from developing the concept to the graphic implementation and the creation of 2D animations.
The concept for the New Year’s campaign revolves around overcoming old habits and the pursuit of a healthier lifestyle. Through appealing 2D animations, I visualised the idea by picturing a model symbolically breaking through a wall, revealing the gym as the power behind it.
Again, I was responsible for the process of concept development, graphic implementation, and the creation of 2D animations.
The short film explores the attitude towards life of the “Generation Al”, which grows up in a world where they can rely on Al to fulfill their wants and needs. It questions freedom and addresses the loss of individuality in an increasingly complex and technological world.
EDITING, COLOR GRADING, SOUND DESIGN & SET PHOTOGRAPHY by Evelin Schnöll
Somewhere between working in marketing and being a freelance content creator, I learned a lot about professional filmmaking and graduated in a local film academy. Here’s a short film we created as a school project. I’m not a fan, but who ever was with their very first movie ever? Please introduce me to that person 🤍
“The dark truth of the chocolate industry” tells Armin’s story, who is a passionate bean to bar chocolate maker from South Tyrol. He reveals the well known and actively ignored dark secrets of child labor and environmentally harmful production behind cheap chocolate you can buy in the supermarket. Despite the heavy truth behind 95% of the chocolate in the world, he succeeds to keep a loving attitude while paying fourfold for the cocoa beans and other resources he needs to produce sustainable, organic and fair chocolate.
RESEARCH, CONCEPT, INTERVIEW TOUR, LIGHT, CAMERA, EDITING, COLOR GRADING, SOUND DESIGN & PRODUCT PHOTOGRAPHY by Evelin Schnöll